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“…in the next few years, coaching
will become the norm in the business world.”

—The Washington Post

Coaching entails working with people who already have a measure of success in their lives, but who want to bridge the gap between where they are and where they want to be in their profession and their personal life. This is much like a trainer who helps an athlete win the “gold medal” – not just be in the race. Coaches help their clients design the life they want, then help bring out their clients’ own brilliance and resources so that they can achieve excellence and create purposeful, extraordinary lives.

The demand for coaching came into being when stressed out executives started seeking help in coping with their professional and personal lives. In addition, as companies started downsizing and outplacing, and baby boomers started turning 50, coaches were hired to ease traumatic transitions and to help people get back on track. While coaching is still most prevalent in the corporate environment, individuals are increasingly turning to coaches for help in enhancing all aspects of their lives.

The Institute for Life Coaching

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